Kim Irwin

Vice President of Marketing

Kim joined Capri in 2019 and has been instrumental in developing and implementing a complete corporate rebrand, digital marketing strategy and overhaul of the company website focused on the enjoy life tagline and delivering an enhanced user experience. Kim also conceptualized and leads company efforts around Capri’s Enjoy Life Active Aging Symposium – a free annual event for older adults including speakers, exhibitors and activities that emphasize the importance of enjoying life at every age. Prior to Capri, Kim worked in sales and marketing for companies including The Coca-Cola Company and Levi-Strauss.

Kim received her BA from Duke University and her MBA from Emory University. She is a former Trustee for the Village of Elm Grove and Vice President of the Elmbrook Education Foundation. She also served on the board of College Possible Milwaukee for 13 years.

Kim is the mother of two awesome young adults. She enjoys life by traveling, playing pickleball and tennis, cooking, cheering on Duke basketball and the Kansas City Chiefs and spending time with family and friends.