Capri Raising Awareness About Successful Aging Through ASHA's Where You Live Matters Initiative
Aging well is all about where you live. That's the underlying message behind Capri Communities' partnership with the American Seniors Housing Association's (ASHA) 'Where You Live Matters' campaign. As part of the ongoing effort to empower individuals and their families as they address questions related to aging, Capri Communities is taking steps to connect potential future residents and their families to the 'Where You Live Matters' website (WhereYouLiveMatters.org), as well as linking their social media followers with resources.
"Sorting through the senior housing landscape can seem like an overwhelming process," said Capri Community's Director of Sales and Marketing Cindy Robinson. "While we already provide a wealth of information to anyone interested in our community, the 'Where You Live Matters' site offers an unbiased, research-based information about senior living options from industry experts, seniors and their families. The videos, articles and infographics help educate consumers by simplifying how to start a senior living search."
ASHA notes that much of the aging content presently online is written by marketers, and academic information often fails to communicate clearly. Their new site is part of a larger consumer education initative aimed at expanding the awareness of why senior living, and its benefits to aging well, are integral to successful aging.
"The website really gets to the facts, as well as the emotional aspect of the decision to move to communities like ours," Robinson said. "Change can be difficult, but this ultimately is a very rewarding process. That's why we feel so strongly about the 'Where You Live Matters' initiative."