Serve with Integrity
By Wayne Wiertzema, Senior VP of Development, & Cindy Robinson, VP of Sales & Marketing
The end cap of CARES is "serve with integrity." Sometimes it is hard to explain, but we know it when we see it. We feel it when it is shown. Integrity is living out and respecting the commitments you make and the people you make them to. Our caregivers who live out commitments shine bright and are recognized by our residents, their loved ones, and peers. It is a value that displays the small gestures making the biggest difference. It is doing or saying something that goes beyond just "doing their job." It is displayed in ways that are genuine and from the right place. It is having the ability and awareness to know your actions and behavior have a different effect on the person or people around you.
A family member wrote a Google review of Lauren (pictured left), a caregiver at Heritage Place. Lauren provides a great illustration of this value in action.
The family member wrote, "... Lauren stopped in the parking lot on her way out when she noticed my mother struggling to get out of her car. The young lady walked over and asked to give my mother a hand and walked her in. I'm very thankful for the quality of care and good people in this [community]."
Most often, we don't recognize when we "serve with integrity" because it is part of our DNA and the reason our team have chosen a career in this industry. Our values call out what is inherent in all of us.
This article is part of a series where we explore Capri's CARES values. Click here to read about last month's value, Engaged in the Local Community.
Read the Rest: Capri's June Newsletter